Amrita Riat

With 15 years of marketing experience, my core competencies lie in brand photography, as well as editorial management and content creation for a range of industries. From producing and scheduling blogs to high-level SEO and static content, I help clients amplify their value and build loyalty.

As a freelancer working from home and frequently in and around Shoreditch, I’ve often consulted with teams from small to medium-sized businesses, allowing me to wear multiple hats and acquire a cohesive set of skills. It’s important for me to have a positive impact and I also strategise on site design, information architecture, UX, art direction and social channels. 

Leveraging my journalism background, I specialise in humanising brands and establishing deep connections with customers by telling compelling origin stories. I love exploring the cultural insights of creatives, entrepreneurs and leaders in the process of shooting or interviewing, and believe integrating their sense of purpose into a business profile is the best way to inspire real audience engagement.

Over the course of my career, I'm proud to have cultivated lasting relationships with clients - collaborating with them for an average of 5 years or more has meant being able to progressively develop their long-term vision while being supported to expand my remit, which now includes videography.

My focus has increasingly been on visual content, mirrored in my other gig as a maternity and birth photographer, which began after I had my daughter. For me, all of my work, like motherhood, is about creating meaningful experiences.