Building The Story

A three-part series, The New New Delhi explores the capital of India through its emerging subcultures: reggae gospel, tattoo art, and the digitisation of hand painted typefaces in an effort to preserve the city’s street sign makers, under threat from contemporary vinyl printing.

With photography by Teresa Madeline and words by me, we navigated budgets, shores and language barriers to document each movement in the embryonic stages of revolution through the eyes of a key player; sourcing and interviewing the people that were making real change happen in their native environments. 

The common thread between each piece was that sense of the underdog, inspiring through his words and enabling through his actions, a generation to re-evaluate how it wants to live and work.


Maybe if you go elsewhere in India, you may see more hand painted type, but not so much in Delhi. If I don’t do this for the next five years, it will be gone completely. As long as it stays on web, it stays. It’s kind of immortal there.
— Hanif Kureshi, HandpaintedType

Behind The Scenes

Outreach

  • Published in Huck, Issue 42.
  • Stocked by leading bookstores and galleries like London's Tate Modern and New York's Museum of Modern Art.
  • 40k social media reach, plus online readership.
  • Available in: UK, France, Belgium, Germany, Poland, Croatia, Malta, Norway, Sweden, Austria, Switzerland, USA, Canada, Australia, Taiwan, Hong Kong, New Zealand, Brazil.

Featured Subjects


HandpaintedType: Hanif Kureshi is giving a virtual home to the font work of artists like Painter Kafeel.



Reggae Rajahs: Jamaica’s greatest export is being tailored to India's ears by a DJ triumvirate, including Mr Herbalist and Diggy Dang.



Devilz Tatooz: self-taught tattooist Lokesh Verma battles old school mindsets with new age body art.